Add-Shop Promotions Limited IPO (Add-Shop Promotions IPO) Detail


Add-Shop Promotions Limited IPO (Add-Shop Promotions IPO) Detail


Add-Shop Promotions Limited was incorporated on August 20, 2013, at Rajkot, Gujarat as a Private Limited Company. Promoter and Managing Director Dineshbhai Pandya is a visually impaired person and a first-generation entrepreneur, trainer and motivator. He has experience in the field of Ayurvedic and Pharma. He is awarded “Golden Books of records” for most village assemblies addressed by a differently able person The Company was incorporated by him with a vision to find and implement solutions for two very deep-rooted challenges of our nation like unemployment & unhealthiness of our citizen.

The Company is currently engaged in the business of Marketing and distribution of products in the categories of Ayurvedic ProductsFood Supplement ProductsAgricultural ProductsAnimal Feed Supplement Products and Personal Care Products under the brand name “Add-Shop Promotions”. In this present competitive era of medicines and food supplements, the company is aiming to focus on ways to bridge the nutrition gap, which is a recognized cause of any diseases, by promoting Ayurveda and its products.

The company supplies products manufactured by select manufacturers under its brand to retailers and wholesalers. It procures the finished products from certified manufacturers and markets it through various intermediaries and sales agents.

Add-shop has tied up with Marss Herbal (India), a manufacturer of herbal and natural use products.

Company Promoters:

The Promoter of the Company is Dineshbhai Pandya. He holds 38,81,200 Equity Shares, representing 95.17% of the subscribed and paid-up Equity Share capital of the Company.

Company Financials:

Add-Shop Promotions’ financial performance (in INR lakh)
FY2016 FY2017 FY2018 Q1 FY2019
Total revenue 192.7 455.4 1,254.9 384.4
Total expenses 192.0 436.9 1,223.4 363.2
Profit after tax -0.4 14.7 23.0

Objects of the Issue:

The objects of the issue are-
1. Setting up of an herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic products
2. Brand Building and Advertisement
3. Working Capital Requirements
4. General Corporate Purposes

Add Shop Promotion Ltd IPO Details :

Add-Shop Promotions IPO details
Subscription Dates 21 – 30 August 2018
IPO Price band INR26 per share
Fresh issue 2,396,000 shares (INR6.23 crore)
Offer for sale Nil
Total IPO size 2,396,000 shares (INR6.23 crore)
Minimum bid (lot size) 4,000 shares
Face Value  INR10 per share
Retail Allocation 50%
Listing On BSE SME platform


Company Contact Information:

Add-Shop Promotions Limited
B-304 Imperial Height
150ft Ring Road
Rajkot, Gujarat, India
Phone: 0281-2580499

Add-Shop Promotions IPO Registrar:

Cameo Corporate Services Limited
Cameo Corporate Services Ltd.,
Subramanian Building # 1, Club House Road,
Chennai 600 002 – India

Phone: +91-44-28460390
Fax: +91-44-28460129
Website: http://www.cameoin

Add-Shop Promotions IPO Lead Manager(s)

Fedex Securities Limited
305 Enterprise Center,
Nehru Road, Vile Parle East,
Mumbai – 400 099

Phone: 022 2613 6460 / 2613 6461
Fax: 022 2618 6966


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